MÆVE — NATURAL BEAUTY COSMETICS
Brand identity for MAEVE, brand
born from their passion and knowledge
on the properties of clay since
1995. The use of green clay on its
products is the main inspiration
for their visual identity, with an
elegant and intimate tone of voice.
The mark is inspired by the peak
of the rocky hills from which the
raw materials are extracted and
the heaps of powdered clay.
